Branding・Marketing・Creative Direction
Where creativity meets strategy
Featured Work
Twelve years shaping brands and marketing campaigns that connect, from data-led growth strategy to the design work that brings it to life.
The stats
+1,150%
Subscriber growth delivered
Built and scaled an audience database from the ground up for a fast-growing client.
+420%
Social reach in 30 days
Transformed Instagram performance for a flagship industry event, reaching thousands of new followers.
+84%
Event bookings, year on year
Grew a sold-out community event through targeted campaign strategy.
8 years
In creative freelance practice
Branding and design work for founder-led businesses since 2018.
4 awards
Won on a rebrand project I led International recognition for brand identity work shaped and directed with the agency, Everything Connected
50 brands
Identities built from scratch
Founder-led businesses given a brand they're proud to put their name to.
Hi - I'm Rowena but everyone calls me Row.
I specialise in strategic brand development and marketing leadership, helping businesses define their vision, craft compelling narratives, and create meaningful connections with their audience.
Ready to elevate your brand?
Delivering a brand identity that resonates with your audience is what I love to do!
Need to market a product or service?
You'll get a marketing strategy that drives action
Struggling with your online engagement?
Auditing and switching up your visual content could be the answer!
Things I Do
Brand Strategy & Positioning
Getting clear on who you are as a brand is the foundation for everything else—your messaging, visuals, and how you connect with your audience. I help businesses define their identity, craft an authentic voice, and develop a strategy that makes them stand out in a meaningful way. Whether you’re starting fresh or refining an existing brand, we’ll shape something that feels right, resonates with your audience, and gives you a solid foundation to build on.
Brand values, messaging, positioning strategy, and tone of voice.
Marketing Leadership
A great brand deserves to be seen. I create smart, sustainable marketing strategies that help businesses connect with their audience and grow—without the guesswork. From shaping your marketing plan to deciding where to focus your efforts, I’ll guide you through the process, ensuring everything works together seamlessly. Whether it’s content, social media, email, or campaigns, I’ll help you make sense of it all and focus on what truly matters.
Marketing plans, multi-channel strategies, campaign development, and audience engagement.
Creative Direction
A strong brand isn’t just about how it looks—it’s about how everything fits together. I help businesses create a cohesive, engaging presence by overseeing branding, content, and visual storytelling. Whether you need direction on photography, design, website visuals, or social content, I’ll make sure everything aligns, feels professional, and brings your brand to life in an authentic way. Even if you're not sure what you need, I’ll help you figure it out and bring clarity to the creative process.
Creative vision, content strategies, branding, photography, website design, and social content.
Proven Success
Steve Toms
CEO, Brydian Arboriculture
“I am so pleased with the final designs… I received an excellent service and have a unique design to represent my company.”
Oliver Hinton
Founder, Hinton Dental Group
“Rowena’s open and honest approach to the process, timeframes and communication were second to none. I really enjoyed the experience of developing my new brand with her”
Corin Goodman
Marketing Strategist, Ads Aligned
“Rowena got me thinking strategically about my brand before going on to provide absolutely spot-on visuals.”
Get in Touch