ABRSM Teacher Hub Growth Strategy
Approach
Developed marketing strategy with phased rollouts across the UK and key international markets and established KPIs for Year 1–3.
Launched targeted campaigns to grow subscribers, based on test-and-learn
principles, exceeding sign-up target by 82%.
Email performance: 45% open rate, 4% CTR.
19,000 new users in 6 months; 12,000 monthly visits in first 3 months.
Summary
ABRSM wanted to increase their support for music teachers by developing a CPD platform containing courses, resources and events. They needed a campaign that would increase contacts in their database, and regularly engage these users through regular content on the site.
Product launch, Growth Strategy
Industry | Culture & The Arts
Location | London
Campaign idea | A space to inspire and support all kinds of teachers, from classroom to music room.
Year | 2023
Role | Marketing Manager
