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Orenda On The Hudson

Branding
Strategy
Social Media

Industry | Fitness

Location | New York

Brand idea | A Female Fitness Force

Year | 2020

Summary

This personal trainer is making it her mission to build a fitness community and studio for military wives at West Point, New York.

Approach

Drawing on the founders heritage, the brand marque is centred on the Native American symbol for 'home’, as home is wherever the army sends you.

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